Company: AIP – An exclusive independent vendor of Nike products.
Products: Nike Golf Purchase Program, Nike Golf Media Program, Nike Instructor Network Program, Nike ACG Program
User Info: The customers were athletic and athletic industry professionals from various fields invited to one of several members-only Nike product e-commerce websites.
Background: The branding for these programs was driven from Nike, delivered in the form of print catalogues. The need was to create member based e-commerce sites with branding based on those catalogues, translated to web design. Further, users needed comfortable flows to shop and purchase items through a secure checkout.
What I Did: Designed the websites in alignment of the print brand, so that users might assume that the sites were created and developed by Nike. Managed and improved the flow for content details and product information. Ensured delivery of new site iterations, driven by sale timeframes. Reduced scheduled site launch downtime from 5 days to 10 minutes.
Roles: Web Designer, UX Designer, Web Manager (project manager), Release Manager, Website Content Manager, Information Architect.