The Public Internet Channel is a public-purpose network of writers, producers and directors that create videos, series, blogs and tools. Many of the sites are managed through a WordPress multisite istall managed by One Economy Corporation, and use a default base theme that I helped create. In order to scale to leverage sites that were on the platform and others that were not, my team created a customized RSS aggregator in Drupal, and leveraged our own API to place customized lists on our WordPress-run sites, as in the main hub site at pic.tv.